Things to think about:
- I need to have an identifiable brand throughout my documentary and its ancillary products. I have researched brand image on channel 4's programme '24 Hours in Police Custody' previously on my blog (click here)
- Having a brand image will make my project more authentic and recognisable to my target audience
- I will also incorporate the broadcaster channel logo into my product
- Currently I have decided on using BBC Three since documentaries similar to my own, such as 'Superslim Me' presented by Dawn O'Porter. Although, I have taken into account that the channel will eventually be taken off of live television and will become an exclusively online channel accessible through iPlayer. However, this reflects my target audience, as the age group are the most popular age group also, to watch programmes on demand rather than live on television, because of the extreme popularity of digital media in our modern society.
These images are influence for my own ancillary products - themes = identity / 'perfection' / negative representations -
The iconic 'barbie doll' has been thought by many to represent the 'PERFECT' female (figure/blonde/thin/tiny waist) even though it is unrealistic and virtually impossible to look like a barbie doll... although people have tried!
These are two people who have devoted their lives to becoming known as the 'real life' Barbie and Ken. This shows the extremeness that some people will go to to look like, what they believe (or are encouraged to believe) is perfect.
I also like this image which I saw in a magazine (an advertisement for Mac makeup). I like the extreme chiaroscuro lighting and shadows as much of the models face is hidden. If I used a similar image in my ancillary products it would represent a lack of identity etc.
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