Tuesday, 30 September 2014

Research: Choosing a broadcast channel

I consider the three main broadcasters to be BBC, Channel 4 and ITV...

For documentaries in particular however, I have researched into the BBC and Channel 4 and their audience profiles, to help me decide which channel would broadcast my own documentary.




  • BBC One is the shop window for the BBC and must appeal to a broad mainstream audience.
  • The median age of viewer to BBC One has risen from 56 in 2010 to 59in 2013







  • BBC Three is aimed at a younger audience than BBC One, Two and Four
  • Therefore the documentaries shown suit more of a younger audience than the ones broadcasted on BBC One
  • The median age for BBC Three has fallen from 34 to 33, (meaning that half its audience is aged over 33)

However...

The BBC has announced BBC Three, one of the corporation's first digital channels, is to become an exclusively online channel accessible only via its iPlayer service.

Meaning that my documentary would not be shown on live television. This would be fine depending on the age-range of my target audience as younger generations are known as 'digital natives' and watch more TV online than on live television due to convenience. 





  • Channel 4 is watched by 21 million ABC1s every month 
  • Below are some audience/viewer figures






Types of documentaries shown on Channel 4...



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