Monday, 13 October 2014

Research & Planning: Target Audience

Target Audience... My target audience is females in the age group 15-25 (teenage girls - young adults) as I believe that this audience can relate well to the contents and ideas of my documentary. Also, realistically, I think that this is the age group that would be most interested in the documentary genre: lifestyle / fashion / health.

My secondary audience would be males ages between 15-25 as friends / in a relationship with a member of the target audience. As well, women over 30 who might be a relation to members in my target audience. 

 

I made this audience profile on Photoshop to represent the interests of my target audience. The collage shows the following interests:
  • technology
  • social media
  • fashion
  • shopping
  • reading
  • tv series 
  • photography 

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